In this episode of Business Ninjas, Andrew chats with Lori Bartle, founder of Cultivagency, about why account management needs a rebrand now. Lori lets us in on her vision of transforming the field from traditional account management to proactive client leadership—a shift she explores in her upcoming book, The Agency Within Us. With the post-COVID landscape demanding more business acumen and deeper engagement, Lori explains why this pivot is essential for today's account teams to truly thrive.

She also addresses the challenges of balancing efficiency with relationship-building and shares her goal of creating a supportive community for account professionals.

If you're in the client relationships and account management space, tune in for an in-depth look at how cultivating growth and human connections can reshape the future of agencies and consultancies!

🔗 Check out Cultivagency
Website: https://cultivagency.com/
Lori's LinkedIn: https://www.linkedin.com/in/lori-bartle-cultivagency/

📖 Interested in Lori's book? Check it out here!
https://cultivagency.com/publishing/

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