Business Ninjas

Data Independence Helps Set New Standard in Marketing Tech | Business Ninjas: WriteForMe & Confection

February 23, 2023 WriteForMe / Quimby Melton, CEO and Co-founder of Confection Season 1 Episode 282
Business Ninjas
Data Independence Helps Set New Standard in Marketing Tech | Business Ninjas: WriteForMe & Confection
Show Notes

Join our resident Business Ninja Andrew together with Quimby Melton, CEO and Co-founder of Confection, a marketing enablement tool for businesses who want to take control of pageviews, acquisition intel, and other atomic-level digital marketing data. By gaining data independence, Confection's customers routinely feed 20-30x more attribution data and 30-40% more session intelligence to critical endpoints like CRMs, analytics tools, and ad campaigns.
 
Confection helps businesses take control of pageviews, acquisition intel, and other atomic-level digital marketing. With decades of martech experience, their team knew how destabilizing these changes were going to be. In February 2020, they got to work building an innovative architecture that collects, stores, and distributes data in a way that's unaffected by disruptions involving cookies, cross-domain scripts, and device IDs. They use an innovative architecture to collect, store, and distribute data, one that’s unaffected by browser and device disruptions involving cookies, cross-domain scripts, and device IDs. Confection is also compliant with global privacy laws like GDPR, CCPA, and LGPD so it’s good for people too. Learn more about them and visit their website https://confection.io

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