Join our resident Business Ninja Kelsey together with Janet Falk of Falk Communications and Research, which provides public relations and marketing communications services to CPAs, attorneys, business executives, consultants, and nonprofit organizations since 2009. They advise attorneys, business owners, and consultants on Strategies for news coverage and revenue growth. In today’s world, it is critical for law firms to incorporate digital marketing strategies into their practice. Whether you're just starting out or already running an existing practice, there's a lot you can do to acquire clients through the internet. If you're a lawyer or attorney, you understand the importance of building relationships with clients. And with the right law firm marketing strategies, you can build new relationships faster. Here, we'll cover law firm marketing tips that can help establish trust & secure more clients.
Janet Falk is a writer, speaker, and consultant with over 30 years of experience in public relations and marketing communications. Through her company, Falk Communications and Research, she helps attorneys, executives, and firms stand out in the market. Janet Falk, Chief Strategist at Falk Communications and Research, leads workshops and advises on media relations, websites, LinkedIn profiles, articles, nonlegal industry trade publications, and client newsletters, among other areas. She has published articles on media relations and marketing in the New York Law Journal, the New Jersey Law Journal, and Marketing the Law Firm.
Janet is also a frequent speaker on webinars and podcasts about public relations and legal marketing. She advises attorneys at solo and small law firms on media relations and marketing communications so that they can attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. One of the major components that can help firms thrive in these areas is knowing how to deal with reporters. That’s why Janet is on a mission to help attorneys gain visibility, get in touch with reporters, and craft a memorable message that will make them the go-to lawyer for big news stories. Learn more about them and visit their website today at https://janetlfalk.com/
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